Should Men Embrace Sustainability in Sports
There has always been a debate in the sustainability industry on whether men engage in eco-friendly practices. Most people, however, view “green” as more feminine. This form of thinking centers around the purchase behavior of both genders. But the truth is that gender doesn’t influence one’s environmental consciousness.
A recent study published in the Journal of Consumer Research shows that many people consider “going green” as a feminine practice. The study also revealed that the majority of men tend to avoid sustainable products and behaviors. The publication termed this act as “an effort to protect masculinity.”
Sustainability is expanding to the world of sports. However, with the info above, do you think men would embrace sustainability practices? Can this expansion help break these stereotypes?
The United States Energy Department recently advocated for “green” leadership in the sports sector. The department stated that the sports community was embracing the use of clean energy. This has boosted leadership in sustainability. According to the US Department of Energy, there are more than 30 leadership sports venues. Most stadiums have implemented various energy efficiency projects as well as other conservation efforts.
The Green Sports Alliance has also commented on the issue of practicing sustainability in sports. They believe that major sports events are greener than before. Various sports leaders are pushing for energy and water conservations. They are also calling for indoor environmental quality. The Green Sports Alliance strives to ensure that waste is managed properly to avoid environment hazards such as global warming.
The Professional Golfers’ Association of America (PGA) partnered with a U.S energy supplier, Constellation, to get sustainable energy. This move has motivated various sports association, such as College Football and NFL, to embrace eco-friendly practices. The collaboration is expected to help the organization minimize the environmental effects of PGA events.
NBA, NHL, and MLB have green teams and initiatives. Their green practices are outstanding. These organizations plan all their activities with the environment in mind, from the electricity consumption to the waste disposal and recycling efforts. They’re always pushing for sustainability in the sports scene. What’s more, they make apparel for their fans out of recycled materials.
From these case studies, it’s apparent that more leagues and sports entities are supporting the idea of sustainability. Nonetheless, there’s still the question of how masculinity affects an individual’s eco-friendliness in sports.
Fashion plays a significant role in sports. It can influence the decision-making aspects of a sports fan. A good example is basketball clothing. Many people wear basketball shorts, vests and sneakers on a daily basis. Their mode of dressing, therefore, is influenced by sports fashion. Clothing may help spread the concept of sustainability across all genders.
Sports fashion also brings people together. For example, when you see someone with a cap bearing your favorite team’s logo, you develop a connection. Therefore, if apparel can help foster unity and passion, it can be used in other aspects as well. Through fashion, men and women can make sustainable lifestyle choices. Also, sustainability leaders like Marlon Kobacker can help people understand their responsibility towards maintaining a clean, safe environment for future generations.